Sure Fit, Inc.
On December 30, 2009, Argosy Private Equity invested in Sure Fit, Inc. Headquartered in Allentown, PA, Sure Fit (www.surefit.com) is the nation’s leading provider of ready-made slipcovers, fitted removable furniture covers used primarily for redecoration and protection. The Company offers slipcovers and related accessories through both the retail market and direct channels. Sure Fit Retail sells through national retailers and their captive websites, independent internet retailers, and third party catalogs. Sure Fit Direct sells products through a Company-owned website and catalog, as well as advertisements through television, magazines and other marketing media.
Sure Fit has been the acknowledged category leader since the Company’s founding in 1914, and features high levels of brand recognition, established relationships with leading national retailers, and a consistently updated array of targeted products, many of which are patent-protected. Argosy Private Equity co-invested alongside Guardian Capital Partners, a Wayne, PA-based lower middle market private equity firm, to fund the purchase of Sure Fit’s assets from the prior owners, D.E. Shaw & Co.